Learn how to get results from making simple changes to your site and SEO strategies
So you want to get all of your SEO ducks in a row and get solid rankings for keywords relative to your business. The problem is that you aren’t sure what you need to do to get results, and the more you search for answers, the less you seem to understand exactly what you have to do to achieve your goals.
If you aren’t building links to your site, you are missing out on what is probably still the most effective way of getting results in search engine rankings.
The key to building ranks is that they come from sources which are of as high a quality as possible. High page rank sites that are relevant to your business niche are essential, and it is important to make sure that you get links which vary in link diversity (more on this in a moment).
- PR link buying
If you are wanting to see results right away, buying high PR links is a good option. The only issue here is that if the source site of your links get punished, so does your ranking, you are to all intents and purposes at the mercy of the link seller. Having said that, there are a variety of link sources online that will provide high quality, long lasting links.
- PR link building
This can be done through outsourcers or through your own efforts. If you do decide to do this on your own, understand that there is a ton of work to be done to see results. Sources for links can be other blogs, websites or directories. A great way of getting links is swapping links with other website owners. However this is totally dependant on what sort of PR and link quality the site you are swapping links with has. An example of building a link, for example, would be to find an article on someone’s website which is relevant to your site’s content that accepts comment submission. All you would have to do to build a link here would be to submit a comment with a URL pointing to your site. Should the comment be accepted you have successfully built a backlink.
There are of course many different ways to skin a cat, so to speak. Whenever you are considering building links, you need to take into account what the source site’s PR is, what the niche/focus of the site is and what their link diversity/quality is.
Search engines will penalise your site if too many links are pointed to your site which contain the same keyword. For example, if we wanted to rank a page on a website which sold cameras we would want to break up our anchor text (the text that is actually visable once a link has been built, eg: cameras) something like this: camera, camera equipment, great cameras, cheap cameras.
This is a very high level view of what constitutes link diversity, and you can go into much finer detail to ensure that you build a healthy, natural link profile. You could expand this link diversity by building links such as: cheap point and shoots, photography, megapixels, ccd, cmos, etc.
Generally speaking. the better you link diversity, the better your site and its pages will look to search engines. It is important to maintain link diversity even when your site is ranking as new Google search algorithm updates will more than likely base much of your site’s relevancy and quality on its link diversity.
On page SEO
This is probably one of the most over-focused on areas of SEO. This could be due to that fact that it is one of the most accessible ways of doing SEO “work”. Many SEO blogs, authorities and consultants seem to blow the relevancy of on page SEO out of proportion.
Realistically, a great way of thinking about on page SEO is that it’s really SEO for the visitor to your site. On page SEO is the information which shows in things like the blurp which appears underneath search results. Image names, keyword density (similar to anchor text diversity) and page/post titles are all examples of on page SEO.
A good approach to take when focusing on on page SEO is to think as though you were a person searching for something specific on the Internet. We’ll use the example of a camera store as mentioned above. We want to make sure that our post/page title includes keywords related to what our target visitor is looking for. We also want to make sure that the keyword and some of its variants are also present in the article body. To complete simple on page SEO we name our images in our article/post/pages with relevant keywords. For example, we’d want to rename a picture of a camera which is named, say “IMG0001.jpg” to something like “canon-dslr.jpg”.
Performing these simple actions when building or optimising content will save you time and money in the long run. When it comes to SEO, good practices like these on page SEO steps won’t hurt, so you should make them part of your standard modus operandi.
If you are considering building links to your site and don’t know where to start, why not contact us and we can quote on some of our services. We work with very strict, high quality sources and systems which have produced fantastic ranking improvements for many businesses, people and organisations.